Our Updated Introduction to Ethnicraft Oak Furniture

Posted by Alex Greenan on 29th May 2013

We're always trying to add new and unique photos and videos to our website, and really enjoy the process of capturing them. Buying furniture online is a big financial commitment which can seem a little daunting if, like many, you are used to making big purchases in a shop made of bricks and mortar! If you can't see a piece of furniture in the flesh, you need as much information and detail as possible in order to feel comfortable making an online purchase. Photos are great, but they don't always do justice to the genuine look and feel of the furniture.

Our beautiful selection of contemporary oak furniture from Ethnicraft is the perfect example of something which benefits from the video treatment. The reason we chose to make a new version of this video is to keep up dated with the newest, freshest designs from Ethnicraft. The video features a number of pieces from the collection, but there are still many more pieces available to look at online.

The video, which is narrated by Roger and created by Alex, features the following pieces from the contemporary solid oak furniture collection:

Ligna Storage Cabinet- A great way to add elegant contemporary storage to your home, without taking up too much floor space. The brushed steel frame makes the ligna cabinet one of the most modern and unique pieces in the collection.

Straight Table- Ethnicraft's most simple dining table shouldn't be viewed as boring; its simplicity is its main strength. The smooth contemporary lines and subtle matt oil finish make for a minimal and stylish dining room piece.

Stonecut Sideboard- The whole stonecut range is incredibly eye-catching and defined in its identity. The beautiful grooved lines, which cover the face of the sideboard, give the sideboard a distinctly contemporary identity. Although the lines make the sideboard look quite 'busy' it will still look fantastic in a simple interior.

Flat Dresser- Dresser have been made for hundreds of years to store plates we never use and books we never read, so this contemporary oak dresser is a refreshing addition to the collection. The sheer size of the dresser really shows off the soft tone of the oak.

Flat Sideboard- The flat sideboard is exactly the same as the bottom portion of the dresser. The simple, yet contemporary design makes it ones of the most popular pieces in the collection.

Azur Bedroom- The bed and nightstands in the Azur range are the perfect place to start when adding high quality solid oak furniture to the bedroom. The sleek, angled headboard of the bed is a really nice design feature.

Ligna Sideboard- Much like the storage cabinet, the ligna sideboard displays the beautiful juxtaposition between nourished oak and thick brushed steel. The steel frame gives the sideboard a substantial look and feel.

Pure TV Unit- The pure TV unit is quite unique in that it has a number of different solid oak panels. The difference in grains and tones makes for an interesting a natural looking living room addition.

Ligna TV Unit- The ligna range is the logical choice for a TV unit; the steel frame bridges the gap between modern technology and the natural element of the solid oak.

4 Living's beautiful range of contemporary oak sideboards features some of Europe's most cutting edge designs, courtesy of Ethnicraft. The range of solid oak home furniture includes pieces for the living room, dining room and bedroom. If you like what you see in the videos, and would like to see more, come and visit us in our Sussex showroom!